Planning for profit

Doing business on the Internet takes away a lot of the traditional barriers to starting up a new venture. It also gives you the potential to extend your business reach to a worldwide level. However, starting up an online business can be a risky leap into the unknown for many people, where the new technology and often conflicting advice can become a confusing barrier.

We understand many of the issues that face companies when they first venture online, or if they are struggling to make the medium profitable. We work with companies to decide on the most cost-effective route to take that will balance objectives with budgets to achieve the best return on investment. We avoid technical terms and 'business speak' whenever possible, but we do talk business sense, based on over 10 years experience of working with websites, from start-ups to successful online concerns.

Issues to consider

As part of your planning process you will need to consider many of the same business issues that are vital for success in a traditional 'offline' business, such as:

• What is the likely demand for your proposed concept?
• How is the market likely to change in the next few years, or longer?
• How strong is your competition in this market?
• What are your competitors' strengths and weaknesses?
• What are your unique selling points that will make your business stand out?
• What are the costs involved running and promoting your business online?

How The Web Marketing Workshop can help

Using our experience of working with companies across a range of different business sectors, we can provide you with a number of services to help you plan for profit more effectively, such as:

• Internet market overview - including assessing demand, analysing the current businesses in the market, and providing a report on the best marketing channels for your product or service
• Business plan development - we can help you clarify your strategy and develop a comprehensive business plan
• Marketing channel review - we can compare the most effective marketing channels available to your business, looking at the strengths and weaknesses of each one, plus cost and traffic estimates.

Contact us now for more information about how we can help you plan for an effective online business or request our FREE 30-minute marketing report to get an initial view of your online business and the opportunities available.