Effective website design and development

For any online business, the website is likely to be the hub around which all the Internet marketing activity will be based. Therefore achieving an effective website design and planning for ongoing development will be a crucial issue. That's because, regardless of how much visitor traffic may be created, if the website is not easy to use or does not reflect the branding of the company effectively, then new business leads and sales will be lost.

Your business website is also the element that can take up most time and often budget, either to develop in the first place or to maintain as an effective online tool. It's therefore vital that the site is planned in advance, with your long-term strategy in mind. It needs to be integrated with any existing offline business and it needs convert visits to sales as efficiently as possible.

Creating the best website for your business

The Web Marketing Workshop can help your business with the process of your website design and ongoing development. We don't have an in-house design team, but we work with a number of recommended partners who can offer a range of website design and development services to suit different budgets and requirements. We can therefore tailor your needs to the most appropriate supplier and manage the process with the ultimate aim of marketing your business online.

In this section we review the main elements that you need to consider as part of your web design programme and how we can help. We look at the planning process for your site, whether it is new or the redevelopment of an existing site. We consider the role of branding on your website and the importance of its functionality.

We also cover the usage of a content management system and the advantages they can bring to maintaining and developing your website the future. From a marketing perspective, we assess the ways of integrating your website into your business and also how the usability of your site can be increasingly important in a crowded market.

Website design and development can be a complex issue but also one that will be unique for each business. These pages on the site are therefore a general introduction to give you an idea of the issues that will need to be considered.

If you would like further information or an initial consultation from The Web Marketing Workshop, please contact us or request a FREE 30-minute marketing report and we shall be pleased to discuss your requirements or send you some recommendations for action.