Internet marketing consultants for UK business

You've probably come to this website because you're looking for new ways to increase your business on the Internet. In which case, you've come to the right place!

As specialist Internet marketing consultants, The Web Marketing Workshop are experts in generating online business for UK companies. We have planned and implemented a wide range of Internet marketing solutions for clients since 1997, from planning and designing websites, to search engine marketing and pay-per-click advertising, affiliate programs to online PR and e-mail marketing campaigns.

Building better business on the web

So why speak to us? Firstly, we are a small specialised agency using our own internal marketing skills and experience, combined with a select group of outsourced companies, to provide a full Internet marketing service without the high fees you might expect.

Secondly, our 'workshop' approach means that we provide a personal and honest approach to what can or can't be achieved. Instead of offering false promises, we will tailor an individual campaign suitable for each client or budget - so that you can achieve the best return on your investment.

Most importantly, we get cost-effective results which can be borne out by many of our satisfied clients. Find out for yourself how we would approach your business, by requesting our FREE 30-minute marketing report for your website.

How to use this website

This site is designed to give you a brief guide to the issues you might need to consider for marketing your business online and how we can help you succeed in implementing them. It's divided into a number of sections which can be accessed at any stage from the links shown on the right:

• Online strategy - before you plan your Internet marketing activity, you need to be clear about the strategy you want to follow. You must identify the reasons why you are going online and plan your online activity. These plans and the coverage you achieve will be dependent on the budget you have available. We also review how domain names and hosting services can be important.
• Website design - your website is likely to be the core of any Internet marketing activity, so this section looks at the all-important planning of the website, how your branding is used online, and why functionality is important. We also review content management systems and how to integrate your online and offline marketing activity, plus the importance of usability.
• Internet marketing - this section covers the various ways to market your business online. You need to plan for search engine optimisation for your website, which will include building links and the option of using pay-per-click advertising. The role of other online advertising and PR activity is also covered, as is the use of affiliate marketing. Finally we cover the potential of email marketing and the importance of customer relationship management (CRM).
• Business analysis - once your website is online and being marketed, the role of analysis is vital to refine and improve its function. This section looks at the use of website statistics and understanding usage online, plus the option of detailed user research to improve the visitor experience and to develop new services.
• Resources - the site includes a selection of resources that may be useful, including links to other web tools and information, latest news on Internet marketing and book reviews of the best titles covering online business strategy and Internet marketing.
• About us - here you can find out more about The Web Marketing Workshop and read about some of our clients and previous case studies. You can also find directions to our office.

At any point in this website you can enter the sections above, or once you are within any section you can follow the links to find out more detailed information about the subjects covered. Alternatively, use our site map to find the appropriate section.

If you wish to find out more about any of the areas covered, or if you're not yet getting the results and value from the Internet that you'd expect, speak to us now and see how we can help your business succeed online. Simply contact us for more information or request your FREE 30-minute marketing report on your website.

We shall look forward to speaking with you soon!